The town of Isperih is located in North-East Bulgaria. It is municipal center of Isperih Municipality (Razgrad District). 40 kilometres northeast of Razgrad, Isperih is a sleepy market town lying between gently undulating pastures. It has a pleasant town centre splashed with the usual pavement cafes, and an animated Friday-morning market which attracts villagers from all over the Ludogorie. However, the town`s importance to travellers is really as a jumping-off point for the historical sites around Sveshtari, 7km northwest.